Today’s roads are made up of a lot of whites, blacks, silvers, grays and some reds. According to Business Insider, white takes the lead with most popular car color followed by black cars and then silver and gray. Whether it be that we feel the need to go conservative when it’s finally time to make a decision or we’re just too impatient to order the color we want and wait for it to come in or if we’re already concerned about the resale price of a not so modern color, we all have our reasons. These reasons though is what drives a great majority of us to play it safe with the sober colored vehicles. You may not realize it, but the main reason for the color car we buy is our personality type. According to Bankrate.com:
- White- clean and elegant. The main driving force behind this concept is Apple’s marketing of their products that portray a smooth white color combined with some metal and chrome accents.
- Black – power. Between the black tie events and the little black dresses, it is very common to see these powerful people (or their drivers) making their way through town in a sleek, stylish, black luxury car.
- Silver – innovation. Those of us intrigued by new technology and stainless steel appliances are going to be drawn to a silver car. These people are generally perceived as high class.
- Gray – under the radar. Although gray is very similar to solver, it isn’t as flashy. It’s more traditional, it’s more mature, perfect for someone who doesn’t like the spotlight.
- Red – ambitious. Someone with a red car might be full of confidence and full of fun, willing to make risks.
- Blue – practical. Blue cars can signify a happy, truthful, stable person. Blue projects stability. Experts say to expect an increase of them over the next couple of years.
- Brown – safe. Brown represents a calmer, more peaceful place. These people generally don’t care about what’s trending but instead care about what will be most valuable. Their though process is more about what car they can drive for a long time instead of what is in season.
- Yellow/Gold – happy. When people think yellow, they think big round smiley face. This color emits joy and a positive attitude.
- Green – nature. Became more popular during the launch of the go-green campaigns but have since been decreasing in sales.
- Orange – value. Those who are more worried about saving for the future and less about pampering themselves in the present might be more attracted to orange.
These studies are not 100% accurate but many of you might find yourself relating to the color of your car and the personality described for it. This may also help you in deciding what color you want your next car to be. Remember, for a stress-free car buying experience – choose the model that fits your needs first and test drive it, then find the dealership that treats you with the best deal and then choose from their inventory.
